MIP Creative Hub

As YouTube matures into a launchpad for globally scalable IP, a new wave of companies is reimagining how creator-first content is financed, franchised, and syndicated across the global media ecosystem. This session unites leading voices in content funding, syndication, and IP development—from scaling creator brands into multimedia franchises to underwriting risk in platform-native content. Discover how the next generation of studios is emerging from the creator economy.

As global audiences shift their attention to social and digital platforms, a new model of storytelling is emerging—one that prioritizes cultural relevance, community, and authenticity over traditional gatekeepers. In this session, leading digital-first studios unpack how they develop original IPs that resonate deeply across platforms, tap into underserved audiences—especially women—and build sustainable content ecosystems. From cost-effective production strategies to leveraging social trends and long-tail engagement, discover how putting the audience at the center is reshaping the future of content creation, distribution, and brand longevity. Forget “what do buyers want?”—it’s time to ask, “what does the audience need?”

This session explores how broadcasters, streamers, and distributors are partnering with creators to build scalable, monetizable content brands.