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Conferences
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- Insightful Discussions: Thought leadership panels and discussions focusing on future-facing topics, providing a platform to share insights and forecast industry trends.
- Industry Transformation: Sessions which are tailored to explore strategies for financing, distribution, and creative innovation, ensuring participants are well-equipped for the evolving market landscape.
MIP Headliners
Studio, Broadcasters & YouTube: Changing Video Landscape & How Best to Work with Streaming Platforms
Monday 13 October - 11.45
Explore the evolving video landscape and strategies for maximizing collaboration with streaming platforms. Discover how industry leaders are navigating this dynamic era.
Pedro Pina
Vice-President, Head of YouTube EMEA, Google
Jasmine Dawson
Senior Vice President, Digital, BBC Studios
Evan Shapiro
Media Cartographer, ESHAP
Reshaping Entertainment in a Creator-Led Future
Two of Europe’s most influential creators and entrepreneurs, Inoxtag and Nil Ojeda will join Group CEO of global digital media production and publishing group Webedia Christian Bombrun in a unique main stage keynote.
Under the theme Reshaping Entertainment in a Creator-Led Future, the session will spotlight the expanding influence of content creators within the broader entertainment ecosystem, through first-hand insights. Staged in the Palais des Festivals’ Grand Auditorium on Wednesday 15 October at 11.15, it forms part of a programme that places the creator economy at the heart of the forthcoming MIPCOM CANNES.
Ines Benazzouz
Content Creator, Inoxtagcorp
Nil Ojeda Morales
Content Creator & Milfshakes CEO, Webedia España
Christian Bombrun,
CEO, WEBEDIA
Robbie Brenner, President of Mattel Studios and Chief Content Officer
Robbie Brenner, President of Mattel Studios and Chief Content Officer, Takes the Stage at MIPCOM
Mattel celebrates its 80th anniversary in 2025, marking eight decades of building brands that resonate across generations. But how do you keep those stories fresh and globally relevant?
On Tuesday, 14 October, at 10.30am, MIPCOM CANNES will welcome Robbie Brenner, President of Mattel Studios and Chief Content Officer, for a keynote conversation. Brenner will share updates on Mattel Studios’ robust film slate and its expansion into premium scripted television, with a newly unified vision to collaborate with leading creators to make standout quality content based on Mattel’s iconic brands that will resonate in culture and appeal to global audiences.
Expect insights into how Mattel is embracing bold ideas, reimagining iconic IP, and transforming storytelling into cultural events that inspire fans of all ages, shaping the future of entertainment.
Robbie Brenner
President of Mattel Studios and Chief Content Officer, MATTEL
Keith Le Goy, Chairman of Sony Pictures Television
Staged as a fireside chat in the Grand Auditorium of the Palais des Festivals on Monday 13th October at 15.50, the main stage keynote forms part of the ‘C Suite Conversations’ series presented in partnership with Variety on the opening afternoon of the market. Taking up the role at the beginning of the year, Le Goy’s responsibilities span all television production operations including SPT’s game shows, all television and home entertainment distribution for Sony Pictures film and television content, and the studio’s cable networks, such as GSN (Game Show Network), across the US, Latin America and Europe.
Hosted by
Shira Lazar
CEO, What's Trending
MIPCOM CANNES Spotlight: The Creator Economy
Tuesday 14 October - 11.30
Entertainment is evolving—and the future is being shaped by a new wave of digital-native talents redefining how stories are told, shared, and experienced. Born on social platforms and fueled by real-time audience connection, these creatives drive culture, shape trends, and capture youngers’ attention with bold, authentic storytelling.
This showcase celebrates the talents, platforms, and studios rewriting the rules of entertainment—pioneering new formats, funding models, and fan experiences.
After Party Studios: The Old Kids on The Block!
Tuesday 14 October
For nearly a decade, OG creator Callux and visionary director RVBBERDUCK have been at the forefront of the creator economy, building After Party Studios into a powerhouse for culture-shaping entertainment. Their work has redefined what “premium” looks like in the digital age by merging creator instinct with cinematic craft to command attention and stop audiences in their scroll.
Join the founders alongside a lineup of their standout Creator collaborators as they reveal how they’re rewriting the rules of creator-led entertainment, developing bold new formats that break through the noise, and setting the stage for the next era of storytelling.
If you want to understand where audiences are heading and how to stay ahead this is the session you can’t afford to miss.
Callum 'Callux' McGinley
Creator and Co-founder, After Party Studios
RVBBERDUCK Ben Doyle
Co-founder, After Party Studios
Sean Atkins
CEO, Dhar Mann Studios
Bet on Positivity with Dhar Mann Studios, the #1 Digital Scripted Studio Globally
Tuesday 14 October
Join Dhar Mann, the #1 digital scripted storyteller in the world and Forbes #2 Top Creator, plus Dhar Mann Studios CEO Sean Atkins as they discuss the power of emotionally-driven, family-friendly storytelling. With 143 million followers from over 100 countries, 10 billion+ annual views, and a highly engaged audience that transfers across platforms, Dhar Mann Studios is redefining TV for the streaming era.
Each week, 200+ team members and nine crews produce five new, 25+ minute narrative episodes anchored in the mission to create a positive impact on people’s lives - all shot in-house at the company’s 125,000 SF Burbank studio. Studies show that premium family-friendly streaming content drives higher attention rates, making it one of the most effective formats in today’s streaming landscape. Dhar and Sean will share how DMS’ message-based storytelling is uniting generations, breaking through an oversaturated content landscape, and proving that positivity scales globally.
The Future of Hollywood: The Creator Economy
Tuesday 14 October
Kudzi Chikumbu, Vice President of Creator Partnerships at Tubi, joins Shira Lazar, CEO of What’s Trending, for an insightful fireside chat exploring the evolution of the Creator Economy. Together, they’ll discuss how digital creators are reshaping Hollywood, driving innovation, and cultivating new global audiences.
Kudzi Chikumbu
Vice President, Creator Partnerships, Tubi
Marco Bassetti
CEO of Content Powerhouse, Banijay Entertainment
Variety Vanguard Award
The Variety Vanguard Award recognises television industry leaders who have made a significant contribution to the global business of entertainment and is presented in partnership with MIPCOM CANNES each October in the Palais des Festivals.
This year we are delighted to be recognising the achievements of Marco Bassetti, CEO of content powerhouse, Banijay Entertainment, the world’s largest independent production and distribution group, and of burgeoning live events business, Banijay Live. With an extensive premium catalogue that includes Survivor, Big Brother, Peaky Blinders, MasterChef, Rogue Heroes, Mr Bean, The Summit, Hunted, Black Mirror, Deal or No Deal, and Good Luck Guys, the combined operations operate across 23 territories globally with a diverse, multi-genre portfolio of 130+ production entities and a live events operation responsible for 1 656 live events and experiences last year.
Presented as part of a keynote interview with Bassetti, it will be preceded by an afternoon of sessions with leading industry players, the 'C-Suite Conversations’, hosted by Variety’s Co-Editor in Chief Cynthia Littleton on Monday 13th October in the Grand Auditorium.
Secuoya Studios to be Honoured with MIP SDG Award, Presented in Association with The United Nations
Established in 2020, the MIP SDG AWARD recognises how progress towards the United Nations’ SDGs (Sustainable Development Goals) can be accelerated by editorial, campaigning and business practices within the television industry.
The award recognises Secuoya Studios’ commitment to reducing the environmental impact of production internally and industry-wide, born from practices in large-scale entirely Spanish-based productions including Montecristo and Zorro and expanded on multiple productions since, including the recent Shades (Matices), a co-production between Secuoya Studios and Stellarmedia, which premiered successfully on SkyShowtime earlier this year, and The Tribute (El Homenaje), recently announced.
The award will be presented by the United Nations’ Deputy Director for the United Nations Regional Information Centre for Europe, Caroline Petit, at the MIP CREATIVE HUB on Wednesday 15th October at 12:00.
YouTube Joins MIPCOM CANNES 2025 Line-Up
In a milestone 20th anniversary year, YouTube will be at MIPCOM CANNES 2025. Their presence anchors this year’s major theme - the Global the Creator Economy - in addition to new initiatives across the market designed to connect digital creators, TV producers, platforms, distributors, and brands.
YouTube will host the YouTube Space in the Palais des Festivals, lead mainstage sessions, run daily workshops and celebrate its anniversary across both MIPCOM and MIPJUNIOR.
BrandStorytelling at MIPCOM
The days of interruptive ads are behind us. Today’s brands create content that informs, entertains, and truly connects with audiences. This is sparking deeper collaboration among advertisers, agencies, media partners, and creators.
Join us for the BrandStorytelling Summit on Monday, October 13, and Tuesday, October 14, for a dynamic summit designed to:
- Unite brands, digital content creators, and television executives.
- Foster the nurturing, production, and funding of innovative brand-led stories.
- Provide valuable opportunities for showcases, networking, and deal-making.
We are proud to partner with BrandStorytelling - an organization founded by acclaimed producer, publisher, and media entrepreneur Rick Parkhill. Dedicated to supporting, educating, and inspiring brand-funded content. This independent organization unites a vibrant community of brands, directors, agencies, content studios, and platforms to celebrate creative content and nurture the next generation of brand storytellers. Building on a decade-long legacy and a standout partnership with the Sundance Film Festival, past editions have attracted 450+ leading practitioners from global brands (Ancestry, L’Oréal Paris, PepsiCo), top platforms (WBD, Meta, YouTube) and cutting-edge creators (Sean Evans, Rhett & Link).
Through our collaboration, we aim to bring these two worlds together to celebrate innovative storytelling and unlock fresh opportunities for new funding, co-production, and distribution deals for brand-led stories.
Grab your pass for MIPCOM
Visitor Pass
€1,740
The #1 Global Content Market
13-16 October 2025
Palais des Festivals, Cannes, France
Trends & Insights
Unlocking Audience & Content Dynamics: Who is watching, What, How and Why?
With the new shifts in TV and video consumption habits, what are the main challenges and opportunities for traditional broadcasters and the pure digital players?
Get key insights into ratings around the world: How to cope with a reduced linear TV consumption? What makes IP’s stand out in a crowded market? How to deal with dwindling revenue in a time of streaming wars? Looking at audience habits, programming strategies, content trends and successful new launches, this exclusive presentation will provide different ways succeed with audiences in a fast-changing industry.
Frédéric Vaulpré
SVP, Glance
Maryam Ramassamy
International Research Director, Glance
Virginia Mouseler
CEO, The Wit
Fresh TV by The Wit
Screen the latest content from around the world in this exclusive MIPCOM CANNES edition of Virginia Mouseler’s anticipated screening.
Fresh TV Formats, Monday 13 Oct, 13.00
Fresh TV Fiction, Wednesday 15 Oct, 13.15
Best of Fresh TV, Thursday 16 Oct, 10.00
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